Programmatic Ads
Threadstrong is their aftermarket brand. Made a bunch of retargeting for several makes, but the Ramnesia line is my favorite and outperformed what they were using before.
Nuts On the Green
The challenge here with selling premium wheel nuts for golf carts was addressing all these complicated pain points (ISO 9001 and IATF Certification, American-made, torque-tested, had to use the phrase "golf wheel nuts"), being as efficient as possible with character count, and still being interesting enough to get someone to stop mid-scroll.
MEMA MISHAP
Right before a major industry convention, a personalization token failed in an email sent to the entire convention list. It greeted the opener with “Hello {FirstName}”, instead of their first...name. An embarrassing moment for most industries, but when a small mistake in the manufacturing process can lead to total engine failure...even the tiniest slip-ups can be a bad look.
In the first damage control email we sent to client, we went with a more cute angle. Blaming it on a little gremlin. The higher-ups wanted something more professional, so I came up with a buttoned-up but not boring one that tells the truth: They’re engineers, not HubSpot experts.
